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Marketing Readiness Lab

In development

Before more marketing, make sure the message is right.

Marketing Readiness Lab helps a business step back from tactics and check the foundations: who it is for, why it is different and whether its activity is measured and joined up.

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Who it's for

  • Marketing consultants and agencies
  • Businesses unsure what their marketing achieves
  • Clients about to invest in a new campaign

Questions it helps explore

  • Is the ideal customer clearly defined?
  • Can the business explain why customers choose it?
  • Which channels are producing enquiries?
  • How is marketing performance measured?

Gaps it may identify

  • Positioning that sounds like every competitor
  • Activity spread thinly across too many channels
  • No link between marketing and sales data
  • Limited understanding of customer needs

The experience

How the assessment works

Questions move from positioning to channels to measurement. The results show which foundations to address before spending more on activity.

How advisers might use it

  • A discovery stage before a marketing strategy project
  • A review before campaign investment
  • A joined-up review with Sales Readiness Lab

Planned resources

Final contents depend on the licence and release stage.

  • Online assessment
  • Marketing foundations report
  • Positioning worksheet

Licensing

Ways to license Marketing Readiness Lab

Individual Tool Licence

For professionals who want to start with one specialist assessment.

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Professional Bundle

Combine relevant assessments into a toolkit designed around your practice and client needs.

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Full White-Label Platform

Explore a broader branded assessment offering for your firm, with licensing and implementation options tailored to your requirements.

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FAQ

Marketing Readiness: common questions

Interested in Marketing Readiness Lab?

Tell us about your practice and clients, and we'll talk through how this assessment could fit into your services.

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